Our Journey
Meet Erika Arteaga.
Founder and Creative Director
I've always been the go-to designer among my circles. Friends, family, and peers would often seek me out for their design needs, whether it was crafting invitations, resumes, or photo albums. Eventually, I realized that what started as a side gig deserved to be more - it was time to make it official. So, in April 2023, I took the chance and founded Pastel Hughes Creative Studio, LLC, a hub for all things document design, graphic design, and custom company apparel and stickers.
My Values and Work Ethic
For me, it's all about the connection. I thrive on collaborations where clients are actively engaged in the creative process. After all, they're the heart and soul of their brand - I'm just here to bring their vision to life. Every project is an opportunity to build something meaningful together.
What drives me? It's the stories. Getting to know the ins and outs of each client's business, unraveling their narrative, and seeing their vision come to life - that's what makes it all worthwhile.
Challenges? Bring 'em on! I've never been one to back down from a challenge. With a mix of creativity, determination, and a dash of humor, I tackle whatever comes my way.
Crafting Personal Designs
What makes my work stand out? It's all about the personal touch. I don't believe in one-size-fits-all solutions. Instead, I dive deep into each client's world, understanding their brand identity, and their values. Whether it's a sleek document design or coordinating company swag, every piece is crafted from scratch to reflect the unique essence of the client.
Ready to bring your vision to life? Let's make it happen together!
Connect with me on Linked In.
Collaborators
Pastel Hughes Creative Studio isn't just a one-gal show—it's a symphony of talent, collaboration, and passion. While I may wear multiple hats and juggle countless tasks, I'm keenly aware that success isn't a solo endeavor. Behind every triumph, there's a team of experienced individuals, each bringing unique skill sets and perspectives to the table.
At our studio, we thrive on collaboration. We share a common goal: to bring our small business clients' visions to life and witness their success firsthand. While we may have other main jobs in our lives, our work at Pastel Hughes is more than just a side gig—it's a passion project that fuels our creativity and drives us to excel.
Grace Kitayama
WRITER
Meet Grace, the driving force behind our written content. With her background in journalism and writing, she brings depth and clarity to every project. Whether it's personal biographies, company bios, or website copy, Grace is my trusted collaborator, infusing each piece with storytelling finesse.
She excels at creating cohesive copy editing sheets that ensure every word aligns seamlessly with a brand's identity. As a certified SEO specialist, Grace also knows how to optimize content for maximum impact across digital platforms. With Grace on our team, your message will captivate and soar online.
Karina Arteaga
Apparel and Sticker Collaborator,
Co-Founder of Mango Crate Creative Studio
Meet Karina, the expert consultant for company swag and stickers. With her extensive experience in screen printing, sticker design, and 3D printing, Karina brings creativity and precision to every project. From concept to production, she offers invaluable insights and hands-on expertise to ensure that every apparel item and sticker is crafted to perfection.
With over 6 years in the field and her educational background in business administration, these insights further enhance her ability to understand both the creative and business aspects of swag production. As my trusted collaborator and consultant for client's swag items, Karina's expertise elevates every project.